seolounge
CLIENT DETAILS
Lensmate
Lensmate is a Shopify-based business selling cosmetic coloured contact lenses. They came to us as a new business with zero search visibility on Google, and we were tasked with growing their business organically with SEO.
Services: Ecommerce SEO – Shopify SEO – Blogger Outreach
Challenge:
When Lensmate came to us they were a freshly registered business with only a modest amount of organic search visiblity, and given the fairly competitive market they’re in we knew we needed to implement a solid SEO strategy to get them good results. And that’s exactly what we did.
With a pretty fresh link profile we also began building foundation links to the website to build a little authority, and later added in some blogger outreach to build up anchor-rich links to start influencing rankings, which also worked fantastic.
Solution:
Our first task was to work through all of the collections on Lensmate in order to add new SEO optimised content, and optimise the pages for contact lens colours and styles, something that was very effective.
With a pretty fresh link profile we also began building foundation links to the website to build a little authority, and later added in some blogger outreach to build up anchor-rich links to start influencing rankings, which also worked fantastic.
Over a 12-month period we successfully gained some solid visibility for Lensmate. See data below.
The Results of Our SEO Work
After 12-months we’ve delivered many fantastic SEO results for Lensmate, and it’s still early days,
with lots more to come over the next 12-months with Rogers Digital.
More Impressions
Organic impressions across search keywords increased by 1,193%, offering huge potential for clicks as rankings continue to improve.
More Clicks
Clicks direct from organic search increased by 1,067%, according to data in Search Console, directly affecting company revenue.
More Rankings
The number of ranking keywords increased by 2,098% – going from 71 keywords, to 1,744 on Google. 171 of these are in the top 3.
More Revenue
Revenue just from SEO increased by a tremendous 1,300% thanks to our SEO strategy, taking Lensmate well into healthy profits.
More Backlinks
We increased the number of backlinks pointing to the website by 206% YoY, directly influencing ranking movements.
More Reviews
We helped to develop a strategy for collecting reviews to enhance brand reputation, with 73 reviews added in 12-months.